Every start up has its own share of fun and challenges. And so does, Connecto. If you are wondering, how it might have all begun, it was an idea and a desire to satisfy a need that made the founders of Connecto embark on this wonderful start-up journey.

A need that we all as consumers want to be satisfied, when it comes to website browsing and a need which makes us feel like being catered to by the very owners of the website, be it an e-commerce one or a blog.

The founders were quick to realize the gap in the services that needed to be filled and they went on to develop this wonderful customer engagement tool which allows the website owners to engage their customers in a more meaningful manner, sending customized messages, offering them to fill survey or feedback forms or even request for a call back.

Initially, it was difficult to convince the website owners about the effectiveness of the tool. With the belief that the founders had in their tool and in order to instill the same kind of belief among the website owners, the founders decided to offer this tool free for a month.

The proposition put forward by the IITian founders was that only if the website owner was convinced of the tool and only if the tool helped them get better conversions and ROI on their sites, would they discuss the terms and conditions of the tool.

It didn’t take long for the website owners to realize the power of this wonderful tool. Since then, the founders have received considerable acceptance for their tool.

Those who have used it want to continue doing the same and those who haven’t been lucky enough to get a taste of the same, are eagerly looking forward to receiving the wonderful service provided by this wonderful tool.

Yes, the start-up has had its own set backs. Going around convincing the owners wasn’t easy. Yet, the founders stuck to their beliefs. Initially it was perplexing for the founders as to why the website owners weren’t able to understand the value addition that this tool brought along with itself.

The founders decided to change their approach and decided that they would offer their tool for free in order to overcome the barrier presented by the mindset of the website owners and a rigid approach towards conducting business.

What followed was extremely pleasing to see. The website owners backed by the wonderful results witnessed by them concerning their conversion rate and ROI, became open to the possibility of Connecto doing wonders for them.

Today, as we look back on the journey of this wonderful start-up, it has been a tremendous learning and eye-opening experience for the team.

What lies ahead are exciting times! With an intention to meet needs of the consumers and with an intention to partner the website owners and the various businesses around the World in their journey of growth and success, Connecto is all geared up to keep innovating and keep evolving their product/tool at the same time developing new ones.

Source for Image: http://www.inqbation.com/lean-startup-starting-a-business-in-reverse-order/