2017 App World!

Came across an article (http://zeenews.india.com/apps/top-5-superstar-apps-of-2016-that-will-continue-to-rule-2017_1966067.html), where in the apps that are supposed to rule (don’t really understand the term and would have preferred serve well instead of rule, but kudos to who so ever thought about the same 😉) the App World in 2017, were mentioned.

Happy to get into the names, Paytm, Big Basket, UrbanClap, Netmeds & Roposo and would begin by congratulating the wonderful work being done by the respective teams.

While I was about to close the link, sought of an after thought, wondered what it was all about. Let’s look at each app individually and see why they are supposed to rule. 

Paytm, well, understandable, especially because of the latest demonetization move by our PM, Narendra Modi and people at times choosing and more so being forced to move towards a digital era when it comes to transactions.

Also, because of the recent permission of a payment bank that they have got, which would propel their customer acquisition in a significant manner.

Big Basket, at a customer level, more so because of convenience and freshness, which ideally should have been a top priority, in many a cases, have become a second priority. Also, demonetization adding to the woes of mom and pop stores in the short term.

UrbanClap, had to be one, isn’t it? Considering the non-availability of qualified service providers, just a click away, and scope for getting professional services, on top of that, someone to look into the feedback and get resolution for things such as bad behavior and service.

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Netmeds, again because of convenience and availability of medicines. Though good for the companies, I just wonder what this means for our society as a whole.

More the sales, more the  number of people, who end up falling sick, speaks a lot about our consumerist lifestyle that we have got so habitual to living. Food for thought for us all!

Roposo, haven’t we all, at some point of time in our lives, tried to emulate what our idols, or Bollywood stars tend to do? Have we not wanted to connect with them in one way or the other?

Probably, all the key words that come out of the above (Money, Food, Consumers, Health & Fashion) make up what we mortals do on a day-to-day basis. 

Are you a little surprised not to see any travel app in the top 5, meant to give you happiness in the arms of nature and let’s say a wellness app or a preventive app in the healthcare sector, meant to keep you healthy and in a pleasant state of mind.

What I see above is a reflection of what’s to come, just wonder, whether the way we are heading is the way we are supposed to go?

Source for the Image: https://support.apple.com/en-us/HT204266

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