10M fetish

It all began with the emergence of markets,

where we would go daily or every alternate day to get what we needed in life,

Someone smart enough thought why not make it more convenient and get stuff delivered at home,

Someone smarter came and thought about a one day delivery would be super cool…

Came down to the likes of pizza hut, dominos, and now pickily who would get that same stuff delivered in 30 mins…

And then came the genius, Zepto, with a 10 min proposition,

10 mins, crazy, right!

You know what’s crazier,

The delivery boy driving for his life to deliver that thing in 10 mins,

Manoeuvring on the broken roads,

Avoiding craters on the road,

Endangering not only their lives but of the people driving alongside them,

For

If he were not able to deliver on time,

He would get shouted at by the customer to begin with,

And

Would be penalised for not having performed his duty on time by the company,

Guys,

Can’t we let go of our 10 mins fetish and start acting in a bit more sensible manner?

Can we stop treating this as a differentiator among startups?

Choice is ours,

Make a wise one, before it gets too late!

Source for the image: https://kalingatv.com/state/food-delivery-boy-in-bhubaneswar-tests-positive-for-covid19/