About kushsrivastava

A B.Tech from IIT Kanpur, I went on to do a Masters in Management from ESCP Europe in Paris and an MBA from AIT, Bangkok. With a flair for writing, I decided to pen down a few things. Soon, I realized that it could well be given a shape of a book/novel. I have published a book on Corporate Governance titled Motivation for Good Corporate Governance: A Peep into Thai Companies and a novel titled Three Cheers to Life. I am all set to publish my third one titled "Road to Bureaucracy".

Delta Space!

Don’t know why, but this morning, got reminded of the line that has become quite famous, courtesy Anu Malik, the Bollywood music director,

आग लगा दूंगा!

Somehow, this line has become synonymous with the presence of the very being.

On similar lines, when actor and music director, Himesh Reshamiya says,

मुझे तुम्हारे घर में रोटी चाहिए!


It somehow translates to developing a connect between the one who gets to hear with the person who uttered the same in the first place.

Pretty interesting, how our brain interprets things and tends to store things in our memories, which essentially forms the basis of how brands work.

Brands are on a constant lookout on how one can get a piece of the mind share of their target audience.

They keep coming up with all kinds of innovations,

Be it in the copy (written part)


Design of the communication they plan to send across to the world.

As with every other thing in this world, few work and few don’t.

No matter, how much analysis one does over the success or failure of the same,

It’s that black-box which in spite of innumerable theories and hypothesis, have never been figured out to the core.

Supposedly, no concrete formula exists.

With changing times, different things seem to find a resonance with the audience.

It’s that game of dice, where one throws the dice, based on the intellect and creativity one has, limited yet inflated in time.

Be present where your audience is!” as a generic rule seems to resonate with the who’s who of branding.

Catch their attention to get them thinking!” follows the omnipresence.

Calling them to act!” being the ultimate.

In this frenzy of finding what will work, 

How one is able to develop that all important emotional connect with the audience,


Whether one’s brand is able to find that all important delta space in a consumer’s mind.

Source for the Image: http://www.himeshreshammiya-reviews.com/102-mujhe-tere-ghar-mein-roti-chahiye-struggling-nahi

Much Much!

Too much!

is what you get to hear more often than not, from the employees or your colleagues,

when you ask them how much work they have in the day.

Most have a tendency of making sounds, “uff, fooh” and so on every now and then,

As if they are having the most torment times of their lives 😉

Either coming from the lack of work ethics that they have been conditioned to,


Simply because of the time pass mentality, that one has got into a habit of doing something for no other reason but to spend sometime somewhere,

Takes a no brainer to understand, that there is something not right,

May be as a company culture we are not hitting the right chords,

The next obvious is to ask,

what that might be,

from where are such tendencies evolving,


how can it be resolved?


First thing first, you go back to the drawing board from where it all started.

You soon realize that the very process of hiring has to have those in-built ingredients.

At a practical level, no matter how good the HR or psychological counselor you hire,

There would be certain aspects which will only evolve with time,

No matter how much a candidate convinces you that he/she is motivated enough,

It will soon get reflected in the work ethics on demo in due course of time,

Always a good thing to keep oneself open and flexible as a leader to accepting, realizing and acting upon new aspects of this dynamics,

The biggest and key challenge for a leader is to make sure that each one in his/her team is constantly excited about the vision,

Creating enough tasks to keep reinforcing the thought regarding the fruition of the vision,

Giving clear cut responsibilities to each and everyone,

Making sure that the most irresponsible in the team is given responsibility for them to mature and get mentored in the scheme of things,

It’s easy to let go and very tough to make something work,

Which requires constant endeavor, immense amount of patience and a grit and determination that goes beyond every other thing that matters to a leader,

To handle that much much that ensues in this beautiful journey of achieving one’s vision in life 🙂

Source for the Image: https://keydifferences.com/difference-between-much-and-many.html

Work Ethics

Possibly the most discussed aspect in any sector or office,

A concept which has given sleepless nights to the senior leadership team and in turn HR.

Let us delve into a certain perspective which the term has to offer to the world.

Going by the definitions:

Work, simply put, is the effort one takes to accomplish a task,

Ethics, on the other hand, is the principles that may guide an individual’s actions.

Two combined, it has a powerful connotation where one is evaluated on the basis of the:

core values that one has


the commitment that one is ready to put to achieve a certain goal, which is

Created by an entity, which in an ideal situation, one should have bought in before joining a certain company.

More often than not, people have their own compulsions or reasons for taking up a certain role,

Be it at a personal level, where one feels compelled to do certain things for their and their family’s survival,

Be it the act of exploration where one is not sure what one needs to do or is capable of doing,

Be it the time pass they would want to do, simply because they prefer not to sit at home,


Be it the interest and motivation to work in a certain field, one has;


Whatever that all important reason be for an individual for accepting the offer letter,

Bottom line: Once one commits, one should meet that commitment. 

In today’s world, words have become just a loose way of expressing things,

Yesterday, one could say something and today one may come up with a totally opposite version of the same,

Such loose conversations and commitments has somewhat become a way of life for:

millennials  in general


GenZ s in particular,

Reflective of the kind of value system and lack of trust that persists in our society,

Be it the reinforcement from parents,


Be it the reinforcement from teachers, peers and the schools,

The end product, in the form of grown-ups seem to be a cohort which is:

Insecure, about their own competence, finding excuses,

Imbalanced, when it comes to handling personal and professional situations,


Reactive, at times because of being born with a golden spoon,

Having said the above, all is not lost. The challenge for us as a society being:

How we channel the enthusiasm and energy in a direction which ultimately leads to satisfaction at a personal and professional front!

Which requires a systemic change.

The only question is:

Are we all willing to do so as a society for everyone’s well being?

Source for the Image: https://www.proschoolonline.com/blog/work-ethics-avoid-conflicts-at-workplace

व्यवहार, ज़िन्दगी का आधार

It’s said:

No matter how big you grow into,

No matter how wise you consider yourself,

No matter, how careful you are with maintaining public perception,

No matter, how hard you work on your personality,

The way you interact and behave with different stakeholders in your life, determines the real character of the individual,

Be it your wife whom you get to say good morning to each day of your life,

Be it your parents or siblings whom you get to talk to once in a while in this modern world,

Be it the driver who drops you to your office on each working day,

Be it the security guard, who tends to secure your life more than anyone else,

Be it the house maid, who makes your house functional each day,

Be it the office boy, who makes your stint in office comfortable,

Be it the colleagues and boss who tend to make you feel important,

Be it the grocery guy who tend to bring to your doorsteps the fruits of hard work of the farmers in our country,


Be it any random guy that you come across in this beautiful journey of life,


At every point in your life, you get to interact with innumerable people,

on whom: you may or may not consider yourself dependent on;

What qualifies as maturity, is being able to make that all important interaction:





Treating it as the very last interaction that you will ever get to do in your lifetime.

Not realizing that one day, it will all come to an end,

Be it your ego/persona, 

Be it the luxury cars that you get to sit in or drive,

Be it the assets that you own or aspire to own,

All will vanish in thin air or ether as they refer it to as in Vedic texts.

How soon you realize this and work on that all important interaction is your choice!

Source for the Image: https://newsatjama.jama.com/2014/06/13/cdc-report-highlights-risky-health-behaviors-in-high-school-students/


जैसे किसी भी इमारत की नीव बहुत ज़रूरी होती है,

उसी तरह ज़िन्दगी की नीव का सही प्रकार से निर्माण करना अत्यंक आवश्यक है.

चाहे वो सड़क पे हो रहा ट्रैफिक जाम हो,


किसी रिश्ते में पड़ रही दरार,

चाहे वो अपना मानसिक संतुलन खोना हो,


किसी पे बेवजह बरस जाना,

चाहे नाम और पैसे कमाने के चक्कर में ज़िन्दगी जीना भूल जाना हो,


किसी गलत रास्ते पे निकल जाना,

चाहे खुद को खुदाह से बड़ा मानना हो,


किसी और इंसान की इज़्ज़त ना कर पाना,

baby Neev

और ये सब ना होता अगर नीव सही तरीके से रक्खी जाती,


ड्राइविंग लाइसेंस बनाते समें किसी ने सही प्रकार से टेस्ट किया होता,


रिश्ते की अहमियत को हम समझते और एक दूसरे के प्रति सम्मान रखते,


किसी पे बरसने से पहले एक क्षण के लिए हम ये सोचते कि हर इंसान उस परम उत्पत्ति का ही अंश है,


ज़िन्दगी के हर उस पल के अहसास को हमें महसूस कर पाने की क्षमता होती.

इसलिए ज़रूरी ये है कि हम कैसे ये नीव रखते है : उसपे विचार करें,

ना कि उस नीव के ढंग से ना रक्खे जा पाने से उत्पन होने वाले परिणामो पर.

ये तभी तक उपयोगदायक है जब तक ये हमको उन परिस्थितियों से अवगत कराने का काम करते हैं,

ना कि उनके उपाए या उसके पीछे मौलिक कारणो पे.

इसलिए, ज़रूरी ये है कि इन विचारों के नीव पे हम ध्यान दें


इस ज़िन्दगी के सही मायनो को समझे.

Source for the Image: https://www.moonastro.com/babyname/baby%20name%20neev%20meaning.aspx

कुछ ऐसे पल !


लम्हों का याद आना, उनमें खो जाना,
एक आदत सा बन चुका है,

कश्ती का पास आना, हवा का छू के निकल जाना,
एक एहसास सा बन चुका है,

तैरना तो कभी हमने सीखा ही ना था,
हर पल में डूब जाना एक फितूर सा बन चुका है,

इस ज़िन्दगी के सफर की क्या ही बताऊँ,
वक़्त का ऐसे गुज़र जाना, चाहत सा बन चुका है,

कहते हैं, ख्वाइशों का कोई अंत नहीं होता,
इन ख्वाशों के पार भी एक दुनिया है,

फ़िक्र तो होती है उस दुनिया के बारे में सोच के,
वो एक पल सारी फ़िक्र छोड़ के आगे बढ़ चुका है.

Source for the Image: https://www.goalcast.com/2016/06/23/how-to-seize-the-moment/

हसरते !

(Inspired from my conversation I had with a security guard in the building)


हसरते तो बहुत है पर क्या करूँ, पूरी नहीं होती,
सुबह ५ बजे उठने के बाद भी चैन से जीने नहीं देती,

मास्टर साहब कहते थे, सपने देखना कभी मत छोड़ना,
ज़िन्दगी की उड़ान को कभी रुकते हुए मत देखना,

कुछ करना ऐसा जिससे सारी दुनिया सलाम करे,
दूर से देख लम्बी आहें भरे,

आज हालत ये हैं, कि सलाम करना एक आदत बन चुकी है,
सारी चाहते पानी में मिल चुकी है,

उनको क्या बताऊँ, सब छूट सा गया है,
दिल भी बेहाल डूब सा गया है,

नींद नहीं आती ये सोच के कि कल क्या होगा,
उस ट्रेन का सफर, कहीं आखरी सफर ना होगा,

सुबह शाम बस यही सोचता रहता हूँ,
क्या नसीब हमेशा ऐसा ही होगा,

क्या बताऊँ साहब, अब जीने का मन नहीं करता,
घर का हाल देख, घर जाने का मन नहीं करता,

माँ कहती है कि हिम्मत कभी मत हारना बेटा,
ज़िन्दगी एक संघर्ष है, इसको कभी झुटलाना नहीं बेटा,

एक दिन सफलता ज़रूर तुम्हारे कदम चूमेगी,
सपने देखना कभी मत छोड़ना बेटा.

Source for the Image: http://www.jantakareporter.com/india/security-guards/62284/


तेरी खातिर !

This is a humble tribute to the Indian Team, who performed so well during the World Cup and especially the man, who is fondly referred to as Mahi, our very own Mahendra Singh Dhoni (MSD).

I don’t remember seeing MSD the way when he left the field, for the last time in a World Cup match.


Few lines to the emotions that he might have gone through walking back to the pavilion after getting run out:

ये वो लम्हा था, जब मैं खुद को रोक ना सका,
जानते हुए भी मैं तेरे लिए कुछ ना कर सका,

उस जस्बे को लिए, लगाई थी मैंने पूरी जान,
पर वो जस्बा भी मेरा आज कम पड़ गया .

दिल में थे अरमान, खुद पे था भरोसा,
हर मुश्किल को पार करने का था हौसला,

तेरे लिए आज फिर एक बार कुछ करने का था मौका,
माफ़ कर देना ऐ यार, जो आज मैं फिर से वो ना कर सका, 

ज़िन्दगी तो चलती रहेगी, बस एक गम रह जायेगा,
वो दो कदम का सफर, हर दिन कम रह जायेगा,

भरोसा करना बस, नियत में कोई कमी ना थी,
दिन आये गये लेकिन आँख में कभी ऐसी नमी ना थी. 

And there walked the man, who gave us fantastic moments in our lifetimes to be cherished for ever and ever. #RESPECT!

Source for the Image: https://in.pinterest.com/pin/849843392160616810/?lp=true

सब बढ़िया है!

There are so many ifs and buts in our lives that I wonder how can one remain happy, calm and composed with things going on all the time in our minds.


A humble tribute to the ifs and buts which constantly seem to nag us day-in-day-out:

सब बढ़िया है, जब तक बॉस ने डाटा ना हो,
सब बढ़िया है, जब तक बीवी ने आज लेट आने पे क्लास ना लगाई हो,

सब बढ़िया है, जब तक वो लोन की ई म आई टाइम पे ना गयी हो,
सब बढ़िया है, जब तक स्कूल के प्रिंसिपल ने पप्पू की कंप्लेंट करने ना बुलाया हो,

सब बढ़िया है, जब तक किसी फॅमिली मेमबर को डॉक्टर के यहाँ ना जाना पड़ा हो,
सब बढ़िया है, जब तक पड़ोसी ने गाडी गलत पार्क करने पर लड़ाई ना करी हो,

सब बढ़िया है, जब तक किसी काली बिल्ली ने रास्ता ना काटा हो,
सब बढ़िया है, जब तक रास्ते में ड्राइव करते समय ट्रैफिक ना मिला हो,

सब बढ़िया है, जब तक बिजली, पानी इत्यादि की कोई प्रॉब्लम ना हुई हो,
सब बढ़िया है, जब तक आगे करियर कहाँ जाएगा, इसका पता ना हो,

वैसे तो सब बढ़िया ही है, जब तक!

This जब तक  in our lives is screwing us big time.

The question, though, is are we all prepared to let go of this जब तक? for actually realizing the सब बढ़िया है!

Source for the Image: https://www.pexels.com/search/good/

कभी भूले भटके!

Being caught up in the आपा धापी  of life, there are very few occasions when you end up feeling like what I did today,


To put it in other words, on very few occasions do we end up taking notice of the same.


Sharing a few lines in my effort to express what it is:

कभी भूले भटके, ज़िन्दगी अपने से परे लगती है,
कभी भूले भटके, कायनात कुछ और हसीन लगती है,
कभी भूले भटके, चहचहाती चिड़ियाँ दिखती हैं,
कभी भूले भटके, ये हवा चेहरे को छूती है,

कभी भूले भटके, किसी और का ख्याल आता है,
कभी भूले भटके, इंसान इंसान नज़र आता है,
कभी भूले भटके, खुद का पता नहीं चलता,
कभी भूले भटके, इस मदहोशी का आलम आता है,

कभी भूले भटके, मन बेतहाशा सा हो जाता है,
कभी भूले भटके, वही मन कुछ गुनगुनाता है,
कभी भूले भटके, भटकना भी रास आता है,
कभी भूले भटके, उसी भटकने का अंदाज़ पसंद आता है.

और अगर, आपको ये अहसास कभी ना हुआ हो, तो कभी भटक कर तो देखिये,

भूले भटके ही सही, आप उस राह पहुंच ही जायेंगे,
जहाँ भटकना ही शायद इस जीवन का आगाज़  कराता है.

Source for the Image: https://www.shutterstock.com/search/lost