2017 App World!

Came across an article (http://zeenews.india.com/apps/top-5-superstar-apps-of-2016-that-will-continue-to-rule-2017_1966067.html), where in the apps that are supposed to rule (don’t really understand the term and would have preferred serve well instead of rule, but kudos to who so ever thought about the same ūüėČ) the¬†App World¬†in 2017, were mentioned.

Happy to get into the names, Paytm, Big Basket, UrbanClap, Netmeds & Roposo and would begin by congratulating the wonderful work being done by the respective teams.

While I was about to close the link, sought of an after thought, wondered what it was all about. Let’s look at each app individually and see why they are supposed to¬†rule.¬†

Paytm, well, understandable, especially because of the latest demonetization move by our PM, Narendra Modi and people at times choosing and more so being forced to move towards a digital era when it comes to transactions.

Also, because of the recent permission of a payment bank that they have got, which would propel their customer acquisition in a significant manner.

Big Basket, at a customer level, more so because of convenience and freshness, which ideally should have been a top priority, in many a cases, have become a second priority. Also, demonetization adding to the woes of mom and pop stores in the short term.

UrbanClap,¬†had to be one, isn’t it? Considering the non-availability of qualified service providers, just a click away, and scope for getting professional services, on top of that, someone to look into the feedback and get resolution for things such as bad behavior and service.

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Netmeds, again because of convenience and availability of medicines. Though good for the companies, I just wonder what this means for our society as a whole.

More the sales, more the  number of people, who end up falling sick, speaks a lot about our consumerist lifestyle that we have got so habitual to living. Food for thought for us all!

Roposo,¬†haven’t we all, at some point of time in our lives, tried to emulate what our idols, or Bollywood stars tend to do? Have we not wanted to connect with them in one way or the other?

Probably, all the key words that come out of the above (Money, Food, Consumers, Health & Fashion) make up what we mortals do on a day-to-day basis. 

Are you a little surprised not to see any travel app in the top 5, meant to give you happiness in the arms of nature and let’s say a wellness app or a preventive app in the healthcare sector, meant to keep you healthy and in a pleasant state of mind.

What I see above is a reflection of what’s to come, just wonder, whether¬†the way we are heading¬†is the way we are supposed to go?

Source for the Image: https://support.apple.com/en-us/HT204266

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The Upcoming Star!

It’s not very often that you get a chance to share the same platform with an upcoming star from Bollywood and when you do, you try to cherish it and keep it as a memory in times to come.

And so did I, when I happened to meet the likes of Kriti Sanon, a batch mate of a very dear friend of mine from DPS, R K Puram. It took a while for people to realize who she was with few talking of her as the heroine who was cast along with Tiger Shroff in Heropanti. IMG_2513

I must admit that she looks prettier from a hand’s distance than what she does in movies ;). Though, I wouldn’t want to focus on that part. What I would want to speak about is the hard work and dedication that goes behind achieving the same.

Modelling, from where Kriti started her career, is no mean feat to achieve. It involves hours of hard work and immense motivation to get through the tough times you ought to face when you enter such a competitive field as Modelling.

Again to have the courage to take the leap of faith from Modelling to movies is another feather in the cap that Kriti Sanon has been able to achieve to a great extent. Though there is a long way to go before she could achieve success similar to what let’s say Deepika Padukone has achieved, yet she has all the things going for her when it comes to taking the right steps to stardom.

I would like to wish her all the success and happiness in the world, and would see her at the movies ;).

The City of Extremes!

What people refer to as the city of dreams, I would also want to give it a title of the city of extremes. On one hand, where you have the glitter and glamour associated with the Bollywood industry and the rich businessmen, on the other hand, you can find the famous slums of Bombay, where every morning people get up hoping that the day would turn out to be a life changer.

Most, who fall on the other side of the table, by the time the sun sets, return home still wanting that one magical day in their lives which they dream about every night the moment they hit their beds.

They feel disappointed and even curse the one and only for giving them the life, but wake up every morning hoping and believing that their time would come. In this entire cycle of hope and despair that they tend to go through each day, they are faced with numerous life threatening challenges.

Only few are able to successfully come out of the vicious circle that they tend to find themselves the moment they are born. Rest are left to go through the excruciating pain each day, which they all start referring to as life.

Of the majority, some chose to find renunciation in the world of dreaded dreams, which all colloquially refer to as the underworld. The world which is often showcased in our movies has its own set of rules and regulations.

Often the world provides the much needed relief to the psyche of our youth with no jobs, but comes along with its own set of deadly consequences. Youth get easily attracted to the glitter which tends to take them into a different zone altogether where they start to feel that they have made it big.

With the real estate offering hafta and the rich and famous having no choice but to pay them hefty amounts for their own security, the underworld blossoms big time. As a result, the gangs go on a hiring spree looking for impoverished candidates who are frustrated and are trying to find a means of getting away from their day to day lives. images

To increase their clout, the recruitment is not just limited to one specific gang. As time passes by, the once impoverished youth become most wanted criminals. Some of them end up getting encountered by the specialists in their field and only a few who are really lucky go on to become dons, who then act as role models for the impoverished lot who aspire to become just like them when they grow up.

If you are wondering, how these gangs tend to gain sympathy from the have-not in our society, it is because the leader of the gang tend to nurture them with all kind of materialistic support for both them and their families in need. They truly become messiah for the perpetually needy lot.

All the above brings us to significant questions,¬†“What if the youth was not impoverished? What if the youth had decent white collar jobs? What if their families were well fed? What if the governance was good?¬†Won’t they be just like us who do our regular jobs and try to live our lives in a peaceful manner?”

If the answer to the above is yes, then who is it who should be blamed for the scheme of things that take place in their lives. Is it the politicians, is it the bureaucrats, is it the aam aadmi? 

Or more than wondering about who is responsible, why not think about who can make things better? Is it our politicians, is it the bureaucrats, or the aam aadmi? Possibly each one of them need to work together.

It is always said, where there is a will, there is a way”.¬†I just wonder where the will in this case will come from and will that will result in affirmative actions aimed at rectifying the scenario.

Source for Image: http://www.mumbai-metro.com/category/construction-and-technology

Television and its Increased Importance

The Idiot Box, as they call it, is no more an idiot box. It has something which even the movies don’t have, the large number of audience day-in-day-out who are very loyal to it and will not betray it at any cost.

The medium has done wonders to the lives of many. From restoring Amitabh Bacchan’s lost fortunes to increasing popularity of some stars of Bollywood, it has helped shaped many careers.

Yesterday, even Anna Hazare couldn’t stop himself from coming to the singing show Sa Re Ga Ma, for promoting his fight against corruption and reaching out to the people at the same time. It is an astute move from an experienced person like Anna Hazare and is indeed a very good strategy of making the people aware about the pros and cons of the Lokpal Bill that their side (the activist) is promoting.

With increase in the population of India, especially in the middle income group, the number of viewers for television are all set to increase manifold. And with this phenomenon taking place, the television is all set to become an even stronger medium of reaching out to the people.

Source for Image: http://provisionslibrary.com/?cat=62

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Cosmetic Surgery: Is it Ethical to do so?

Yesterday, I was having this conversation with a very gorgeous friend of mine, and she was telling me about the various surgeries that have been done by actresses in Bollywood, which have made them look quite beautiful. According to her, it was a totally inappropriate thing to do not only because it might have certain side effects but also because she considered it totally unethical on the part of actresses to show audiences something which is not true or natural.

After she left, I tried mulling over the same. My first thought was that, girls can be jealous, so may be she was just being a girl. But on second thoughts, she talked about being ethical and non-ethical, and I had to solve this mystery behind ethics.

The analysis started from the thought as to why girls would want to be beautiful? May be because it is quite cherished in our society and people like meeting and seeing beautiful people. Guys get attracted to girls in big time if the girl is gorgeous and sensuous, so that seems like quite a logical reason as to why girls would want to look sexy and hot.

In case of actresses, who are also girls and are in the business not only because they can act but also because they add tremendous glamor quotient to a movie. In fact, in lot of movies we have seen that actresses have very little role and what they end up doing is either performing a really sensuous song or just making the movie glamorous. This indeed gives some of the actresses, who are not very beautiful naturally or do not have a well-toned body/curves, a reason to go for Cosmetic surgeries or for Botox etc.

Now whether this is ethical or not depends on how you perceive it to be. Does it amount to giving audiences a fake show of what is not real? After all make-up does the same thing to a woman and when that is not considered unethical then why should a thing like cosmetic surgery should be considered unethical?

As far as the Bollywood business is concerned, they are there to make money and as they say “Sex Sells“, so they make sure that the actress in their movie look as pretty as possible. So, indeed the act of an actress going for cosmetic surgery is a reflection of the demands of our society towards film makers and this demand is passed on to the actresses who, in order to be popular and successful, find solace in the cosmetic surgery. After all, it’s about the demands of a society.

Do you think actresses should go for cosmetic surgery in order to enhance their beauty on and off-screen? (Let us know)

Source for Image: http://www.desitwist.com/bollywood-unlimited/shilpa-shetty-before-now-18469.html

Publicity Stunt: It is Rakhi Sawant Again!

How could you keep this lady away from news? She indeed has all the tricks up her sleeve to get into the same. This time around she has not even left the “baba” of our times, yes you guessed it right! Baba Ramdev is now on her hit list. She wants to get married to the Yoga guru. Not only Rakhi Sawant but also a number of Bollywood celebrities have resorted to such techniques for promoting their movies etc.

I sometimes wonder, how easy it has become to get into limelight. You just have to pick up a person currently in news and try to attach yourself to the person in some way or the other and bang, the next day you will be on the front page of a number of newspapers. This reminds me of the sorry state of the media.

But can we blame the media for this? After all, this is want people want to read and see, and of course media gives them what they want. So who is to be blamed in this case? Or should at all a question arise about the blame game? After all it is just the reflection of the changing value system in our society.

Sometimes I wonder what is a value system and can it be universalized?

Let us know what you think about whether such stunts are effective in getting into limelight.

Source for Image: http://www.supergoodmovies.com/23193/kollywood/Rakhi-Sawant-want-Baba-Ramdev-money-News-Details