Choti Si Soch!

You might have heard from all the so called business gurus  and the mentors, thriving and practically living by giving one advice, which seems to remain constant across, is to think big. 

Each one from such tribe, capable of putting on the gravest possible face on earth, would tell you, to chase your dreams, to believe in your imagination, to thrive on your ambition and the list goes on and on, can mention a dozen more such phrases but will save the effort and time, for it doesn’t matter, it refers to the same thing after all.

What if I were to tell you, that thinking big is nothing but a collection of thinking small things every day of your life.

It is taking one small step each day to come up with something that builds on a daily basis, which tends to give you more satisfaction and sense of accomplishment than being thinking constantly about that one big goal, that you seem to have formulated in your mind, and every now and then comparing your current state of affairs to that imagined wanna be state of affairs, dreaming about when it would be when you will reach the helm of your dream, makes you either sad or delighted, depending on the difference between the two.

Why I would say so is, at the end of the day, isn’t it about reaching the helm?

Well, to a certain extent it is, whatever that imagined helm, which by the way is perceived differently by most of us, though it’s one and the same, yet the essence of the very fact that you are living is not to reach some established goal but to enjoy every moment of the process.

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For, if you were just meant to be happy only if and when you reach your goal, don’t you think it would just be a waste of your time, effort and energy, and what if, you realize that reaching your goal was nothing more than being in possession of your favorite toy when you were young, in the process of which you missed some very important aspects of the very life which you thought were living.

And when such a thing happens, you don’t have any other option but to feel sorry for the way you conducted your life all through.

Be conscious of the fact, that this choti si soch each day of your lives,

be it spending some time with your mom or dad,

be it using some part of your available time to take your dog for a walk,

be it spending some time with your kids talking about what they did the very day,

be it reading at least 10-15 pages of the book that you might have wanted to read for a long time,

be it taking out time for your own self in the form of some exercise, Yoga or meditation,

be it dedicating yourself to a social cause,

is bound to make that difference in your life, which you might have been looking for, all through and not finding which you feel stressed out to the core.

So, if you wanna make sense out of this piece of this very life that you have been lucky to be bestowed with, would want to give you the mool mantra of:

“think chota and live bada!”

Source for the Image: http://www.orionmalls.com/location/Orion%20Mall%20at%20Brigade%20Gateway/stores/fashion/SOCH

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The Jungle Club!

Don’t know how many have or want to become a part of the consortium of start-ups or anything that has to do with any aspect of a start-up, which I call the Jungle Club.

The first thing that hits you once you take cautious strides towards the jungle is the buzz that surrounds it. All animals tend to cluster around that all so-significant event room where each one has their own agenda, with few not having the slightest of clues, as to why they are there, and are extremely happy being part of the buzz, possibly giving them a much needed chance to come out of the boring chores that they have got accustomed to doing on a day-to-day basis.

As you tend to draw close, you see few familiar faces, who have had the opportunity to become a part of such events before and who have got so used to being there, that it proves to be a home away from home.

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Finally, when you tend to enter the arena as an audience or a prospective pitcher per se, you realize that reality might be very different from what you actually perceive, be it outside or inside, depending on which side of the table you are actually sitting, whether you are a start-up co-founder looking for funds or an investor looking for an excellent investment opportunity which you might not want to miss upon.

By the time the event ends, you are filled with all kinds of feelings, including nostalgia from your previous pitch or networking events and a hope to get the much needed attention from an investor, which you might not have been able to achieve this time round.

And then you go back to doing what you are supposed to do. After all, the business about doing business is business itself. Isnt’t it?

Source for Image: http://www.contactvirginmedia.com/virgin-media-business/

Connecto! Journey of a Start-Up

Every start up has its own share of fun and challenges. And so does, Connecto. If you are wondering, how it might have all begun, it was an idea and a desire to satisfy a need that made the founders of Connecto embark on this wonderful start-up journey.

A need that we all as consumers want to be satisfied, when it comes to website browsing and a need which makes us feel like being catered to by the very owners of the website, be it an e-commerce one or a blog.

The founders were quick to realize the gap in the services that needed to be filled and they went on to develop this wonderful customer engagement tool which allows the website owners to engage their customers in a more meaningful manner, sending customized messages, offering them to fill survey or feedback forms or even request for a call back.

Initially, it was difficult to convince the website owners about the effectiveness of the tool. With the belief that the founders had in their tool and in order to instill the same kind of belief among the website owners, the founders decided to offer this tool free for a month.

The proposition put forward by the IITian founders was that only if the website owner was convinced of the tool and only if the tool helped them get better conversions and ROI on their sites, would they discuss the terms and conditions of the tool.

It didn’t take long for the website owners to realize the power of this wonderful tool. Since then, the founders have received considerable acceptance for their tool.

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Those who have used it want to continue doing the same and those who haven’t been lucky enough to get a taste of the same, are eagerly looking forward to receiving the wonderful service provided by this wonderful tool.

Yes, the start-up has had its own set backs. Going around convincing the owners wasn’t easy. Yet, the founders stuck to their beliefs. Initially it was perplexing for the founders as to why the website owners weren’t able to understand the value addition that this tool brought along with itself.

The founders decided to change their approach and decided that they would offer their tool for free in order to overcome the barrier presented by the mindset of the website owners and a rigid approach towards conducting business.

What followed was extremely pleasing to see. The website owners backed by the wonderful results witnessed by them concerning their conversion rate and ROI, became open to the possibility of Connecto doing wonders for them.

Today, as we look back on the journey of this wonderful start-up, it has been a tremendous learning and eye-opening experience for the team.

What lies ahead are exciting times! With an intention to meet needs of the consumers and with an intention to partner the website owners and the various businesses around the World in their journey of growth and success, Connecto is all geared up to keep innovating and keep evolving their product/tool at the same time developing new ones.

Source for Image: http://www.inqbation.com/lean-startup-starting-a-business-in-reverse-order/

Deciphering SEO!

Since the time I have started writing a blog, I have become familiar with the 3 letter word SEO. Though, my blog is not commercial as in it is not helping me earn money, yet I thought of doing some research on this 3 letter word in order to understand what this term might mean and what implications it can have for those who are into the business of making money via blogs.

Below is a humble effort to being able to help those who seem to find themselves on the other side of the table when it comes to making money from their blogs or websites and hopefully this small effort might prove to be a blessing in disguise for the same lot.

Here I present my analysis of what SEO is and what steps can be taken in order to improve your site rank. By the way, I would also like to thank one of my clients who helped me understand and decipher the mystery.

Yesterday, I was having a conversation with one of our clients and he told me that his site rank (http://www.alexa.com/) has taken a beating for the past couple of months and is headed in a downward direction.

The reason that he could think of was switching from one platform to another and he was totally perplexed on how to go about improving his site rank.

Without further delving into the conversation that we had with our client, this problem is quite common when it comes to websites trying to figure out a way where their rank could go up in order to drive more traffic on their websites which they wish would result in increased conversions on their site, whether it be lead generation or actually subscribing to lets say their blog or say selling some product via their website.

Some of the common strategies that one can think of when it comes to SEO (Search Engine Optimization) or to put it in a lay man’s language, to be able to increase one’s website’s visibility on search engines like Google are:

1. Original and well written content on your website is the need of the hour. You should make your site dynamic and should try to update your content on a regular basis, keeping in mind the relevance for your customers.

2. Increase your visibility by participating in all relevant forums and let search engines find you through back links.

3. One should choose a SEO-friendly URL

4. One should also try to keep the design of one’s website SEO and user friendly.

5. No matter how much you think that meta tags have lost their relevance, they surely play a big role when it comes to SEO and search engines.

Hope this helps. You can also watch a video that I am attaching along with this post. For further queries you can sign up on http://connecto.io

Connecto: The New Kid on the Block

I woke up this morning with a strange feeling of being wired up. No matter where I go, I tend to be surrounded by wires and signals running all over my being. Yes, you can call it by what ever name you want, be it the internet revolution or the IT revolution, the fact is that we all are living in a Matrix (taking the liberty of borrowing this word from the famous movie), wherein we can be tracked every moment where we are going, what we are doing, what intentions we might have and what behavior might be expected of us.

Whether it be walking on the road with our mobiles in our pockets or whether it be browsing the internet, we are being tracked for every movement we tend to make, be it the mouse on which we move our fingers or be it the smart phone which we might be using for browsing the internet or sending a message to our friends on whatsapp. 

If you are feeling that your lives have been intruded, well to certain extent yes. But as you might be aware that there are always two sides of a coin, one which you feel happy about and the other which you don’t really take great pride in, so is this very aspect of making our lives go digital.

Without going into the cons, as cons are in itself defined to be such by the impact that they are making and by the very nature of usage of the pros, let me try to focus on the pros of the same.

One thing is for sure, that our lives have become simpler. If you have any sort of doubt regarding this, let me cite a couple of examples which might leave you on the pro side of things.

Imagine the kind of hassle one had to go through while paying, say an electricity or a phone bill. How much effort was required when it came to booking a train ticket! How wonderful it is that we can now book a cab or a taxi using the wonderful facility of a phone or internet!

On part of the consumers, so far so good. Let me now talk about how this has altered the way businesses are being run and what impact it is having on the sales or generation of leads and ultimately the ROI, which indeed becomes the bottom line and can be a key determinant when it comes to existence or non-existence of an entity.

How wonderful would it be for an e-commerce company if they can have a software product or a tool wherein they can gauge how much time a customer is spending on a web page or a particular page and they in turn can pop-up customized message based on the intent and understanding of the need of the customer! For instance, a girl might be looking to buy a top (say) and then suddenly a pop-up message like, “hey, we have the most fashionable tops at lowest of prices, please click here.” or say, something like, “Do you need assistance in buying a top, please click here.”Connecto Blog

Won’t you feel wanted and catered to by this virtual sales person? And this indeed can go a long when it comes to acquiring and retaining a customer from the point of view of an e-commerce company.

This, I have cited for an e-commerce company in particular but can be made applicable to any other company, whether it be a broker looking to acquire leads, or be it a travel company like makemytrip.com which is on a constant endeavor to satisfy the customers’ thirst for choosing the best possible travel deals which fits in perfectly well with their budget.

And one such product/tool that does exactly what I have stated above is Connecto (http://www.connecto.io/). It can be called no less than a revolution in this world of digital marketing, wherein it can help the businesses understand their customers’ intent and buying behavior and in turn enables them to engage their customers in a more focused and customized manner, which ultimately shows up in increased sales and increased ROI (defined by the sales achieved per $ of money invested in digital marketing).

The wonderful thing about using this product is that you don’t really have to spend money like you would have spent, say on any social networking platform like the facebook or linkedin and even better is the ROI that you get by using the features offered by this product/tool.

My take on the product is:

If you are an e-Commerce company looking to increase your sales and customer base; if you are an NGO, trying to reach out to your investors or people in general;

if you are a property broker looking to generate more leads;

if you are a travel site looking to engage your customers in a better manner in order to increase your conversion rate;

if you are a blogger who wants to interact with your clientele which in this case happens to be the readers; or

if you are any person with any kind of presence on the internet in terms of having a website; you got to grab this opportunity of using this wonderful product which comes with an initial free trial period and then depending on the impact it is having on your businesses, you can decide to upgrade it or not. 

You just need to visit http://www.connecto.io/ and sign up for a call back and then the efficient customer service that these people have, will get in touch with you and will help you better your prospects of minting money. With excellent service, coupled with a team of programmers from  IIT Delhi, this seems to be the best bet when it comes to real time data analytics and constant and meaningful engagement with customers on a real time basis.

Source for Image: http://www.connecto.io/

Farewell: Narayana Murthy

The man who made a moderate beginning some 30 years back didn’t know that he would make it so big. He had no idea at that time that he was going to change the IT scenario in the country, but one thing that he surely had was a revolutionary idea, the idea of outsourcing in which a company in US could off shore work in a company in India which was prepared to work overnight.

That ways, he provided the Americans with an opportunity to conduct business 24 by 7 and this indeed brought a revolution in the mindset of the companies, who were ever on a look out to make more money. 

What Narayana Murthy gives to a billion people in India is a hope that if one works hard and is ready to give his/her best to an idea that he/she has confidence in then anything is possible. He represents the face of Young India which is ready to take risks and go on an entrepreneurial path.

As he steps down from the helm of Infosys, we all take a bow to the man who indeed changed the ways of doing business.

 

Source for Image: http://en.wikipedia.org/wiki/File:Narayana_Murthy,_Chairman,_Infosys,_at_the_Horasis_Global_China_Business_Meeting_2006.jpg