Being D!

The world is a market and companies and professionals are here to serve the much sought after consumer. Really?

Well majority might say so, but what about the few who don’t really agree to this line of thought?

They are the ones who score least in courses they take in their MBA batch. 

They are the ones who don’t get the coveted jobs after graduating.

They are the ones who are labelled philosophers or outliers.

They are the ones who don’t get the limelight.

Yet, they are the ones who work towards becoming the best version of them. 

They are the ones who slowly but surely crawl towards greatness.

They are the ones who find innovative and novel ways to attract the so called consumers (pulling them towards their offerings rather than pushing and forcing their offerings on them)

They are the ones who would be found in the much sought after Forbes 30 under 30 or 40 under 40.

The choice is yours.

Whether you want to grow up into becoming agreeable beings meeting the norms and benchmarks of the society. 

Or

You want to think and act different not for the sake of it, but because you see value in being different. 

Source for the Image: https://www.pexels.com/search/different/, https://www.merriam-webster.com/words-at-play/different-from-or-different-than

2017 App World!

Came across an article (http://zeenews.india.com/apps/top-5-superstar-apps-of-2016-that-will-continue-to-rule-2017_1966067.html), where in the apps that are supposed to rule (don’t really understand the term and would have preferred serve well instead of rule, but kudos to who so ever thought about the same 😉) the App World in 2017, were mentioned.

Happy to get into the names, Paytm, Big Basket, UrbanClap, Netmeds & Roposo and would begin by congratulating the wonderful work being done by the respective teams.

While I was about to close the link, sought of an after thought, wondered what it was all about. Let’s look at each app individually and see why they are supposed to rule. 

Paytm, well, understandable, especially because of the latest demonetization move by our PM, Narendra Modi and people at times choosing and more so being forced to move towards a digital era when it comes to transactions.

Also, because of the recent permission of a payment bank that they have got, which would propel their customer acquisition in a significant manner.

Big Basket, at a customer level, more so because of convenience and freshness, which ideally should have been a top priority, in many a cases, have become a second priority. Also, demonetization adding to the woes of mom and pop stores in the short term.

UrbanClap, had to be one, isn’t it? Considering the non-availability of qualified service providers, just a click away, and scope for getting professional services, on top of that, someone to look into the feedback and get resolution for things such as bad behavior and service.

images

Netmeds, again because of convenience and availability of medicines. Though good for the companies, I just wonder what this means for our society as a whole.

More the sales, more the  number of people, who end up falling sick, speaks a lot about our consumerist lifestyle that we have got so habitual to living. Food for thought for us all!

Roposo, haven’t we all, at some point of time in our lives, tried to emulate what our idols, or Bollywood stars tend to do? Have we not wanted to connect with them in one way or the other?

Probably, all the key words that come out of the above (Money, Food, Consumers, Health & Fashion) make up what we mortals do on a day-to-day basis. 

Are you a little surprised not to see any travel app in the top 5, meant to give you happiness in the arms of nature and let’s say a wellness app or a preventive app in the healthcare sector, meant to keep you healthy and in a pleasant state of mind.

What I see above is a reflection of what’s to come, just wonder, whether the way we are heading is the way we are supposed to go?

Source for the Image: https://support.apple.com/en-us/HT204266