Delta Space!

Don’t know why, but this morning, got reminded of the line that has become quite famous, courtesy Anu Malik, the Bollywood music director,

आग लगा दूंगा!

Somehow, this line has become synonymous with the presence of the very being.

On similar lines, when actor and music director, Himesh Reshamiya says,

मुझे तुम्हारे घर में रोटी चाहिए!

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It somehow translates to developing a connect between the one who gets to hear with the person who uttered the same in the first place.

Pretty interesting, how our brain interprets things and tends to store things in our memories, which essentially forms the basis of how brands work.

Brands are on a constant lookout on how one can get a piece of the mind share of their target audience.

They keep coming up with all kinds of innovations,

Be it in the copy (written part)

or

Design of the communication they plan to send across to the world.

As with every other thing in this world, few work and few don’t.

No matter, how much analysis one does over the success or failure of the same,

It’s that black-box which in spite of innumerable theories and hypothesis, have never been figured out to the core.

Supposedly, no concrete formula exists.

With changing times, different things seem to find a resonance with the audience.

It’s that game of dice, where one throws the dice, based on the intellect and creativity one has, limited yet inflated in time.

Be present where your audience is!” as a generic rule seems to resonate with the who’s who of branding.

Catch their attention to get them thinking!” follows the omnipresence.

Calling them to act!” being the ultimate.

In this frenzy of finding what will work, 

How one is able to develop that all important emotional connect with the audience,

determines

Whether one’s brand is able to find that all important delta space in a consumer’s mind.

Source for the Image: http://www.himeshreshammiya-reviews.com/102-mujhe-tere-ghar-mein-roti-chahiye-struggling-nahi

Talking to the Source!

I don’t know, it’s just that my parents wanna get me through to IITs, so be it!“,

When such is the reply coming from a very bright 17 year old girl on being asked casually as to what she would want to do in her life, then surely there is a cause for concern.

As a society, when you see kids committing suicide, reason being not getting good marks or not being able to qualify a particular exam, we need to delve into it at a much deeper level on an immediate basis.

Just imagine the stress and anxiety that kid might have gone through before taking such a drastic step.

What is it that we are trying to inculcate in our kids as parents?

Many parents argue that it’s for their kid’s good that they are pushing them to be successful in life.

Really?

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Is being sad a part of that very success story?

Is feeling anxious about not being able to fulfil their parents’ dream a part of the process?

Is taking to drugs a reasonable part of their response to the kind of expectations parents have from them?

And,

As parents, are we reinforcing all the above, by pushing them towards the most undesirable thing in their lives at a point in time?

Why, the very source of creation, becomes an enabler for the impending disaster?

Why, the very nurturer becomes the destroyer?

Why, the very so called good intentions, become malign?

For parents, you are the ones who would enable the creation of a sensible or a nonsensical society!

Choice is yours, so why not be sensible about it,

Some food for thought for parents of our generation!

Source for the Image: https://www.ypad4change.org/suggested-dance-parent-etiquette/