Tag Archives: CRO

Connecto! Journey of a Start-Up

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Every start up has its own share of fun and challenges. And so does, Connecto. If you are wondering, how it might have all begun, it was an idea and a desire to satisfy a need that made the founders of Connecto embark on this wonderful start-up journey.

A need that we all as consumers want to be satisfied, when it comes to website browsing and a need which makes us feel like being catered to by the very owners of the website, be it an e-commerce one or a blog.

The founders were quick to realize the gap in the services that needed to be filled and they went on to develop this wonderful customer engagement tool which allows the website owners to engage their customers in a more meaningful manner, sending customized messages, offering them to fill survey or feedback forms or even request for a call back.

Initially, it was difficult to convince the website owners about the effectiveness of the tool. With the belief that the founders had in their tool and in order to instill the same kind of belief among the website owners, the founders decided to offer this tool free for a month.

The proposition put forward by the IITian founders was that only if the website owner was convinced of the tool and only if the tool helped them get better conversions and ROI on their sites, would they discuss the terms and conditions of the tool.

It didn’t take long for the website owners to realize the power of this wonderful tool. Since then, the founders have received considerable acceptance for their tool.

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Those who have used it want to continue doing the same and those who haven’t been lucky enough to get a taste of the same, are eagerly looking forward to receiving the wonderful service provided by this wonderful tool.

Yes, the start-up has had its own set backs. Going around convincing the owners wasn’t easy. Yet, the founders stuck to their beliefs. Initially it was perplexing for the founders as to why the website owners weren’t able to understand the value addition that this tool brought along with itself.

The founders decided to change their approach and decided that they would offer their tool for free in order to overcome the barrier presented by the mindset of the website owners and a rigid approach towards conducting business.

What followed was extremely pleasing to see. The website owners backed by the wonderful results witnessed by them concerning their conversion rate and ROI, became open to the possibility of Connecto doing wonders for them.

Today, as we look back on the journey of this wonderful start-up, it has been a tremendous learning and eye-opening experience for the team.

What lies ahead are exciting times! With an intention to meet needs of the consumers and with an intention to partner the website owners and the various businesses around the World in their journey of growth and success, Connecto is all geared up to keep innovating and keep evolving their product/tool at the same time developing new ones.

Source for Image: http://www.inqbation.com/lean-startup-starting-a-business-in-reverse-order/

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Conversions! The Bottom Line

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Can you imagine what will be the fate of an e-commerce company, say selling apparel online if there were to be no conversions i.e. if there were to be no sales from the site in spite of people visiting the site?

Well, in all probabilities the business is going to suffer losses and will eventually need to shut down the same, thus bringing a doomsday for the start-up and the investors who had invested their hard-earned money in the company.

The biggest question therefore is how to ensure that the people or in this case the prospective customers who are visiting the site, which we can also term as the traffic on the site, end up subscribing/purchasing a product etc. thereby leading to fulfillment of the aim of the company that was formulated the first time it came into existence.

Some of the things that I am about to mention here has come from various sources from the internet. The thing is that I would like to share with you, in order to ensure that you get the best out of what you are doing.

First thing first, it is extremely important to let your customer have a wonderful time interacting with your site. There should be no bugs on the site, which deter the customers from playing with your site.

Second, many a times what happens is that you tend to give too many details which are unnecessary from the customer’s point of view and you end up annoying the customer more, without letting him know in what way a particular proposition will benefit the customer. Thus, the sales pitch needs to be precise and to the point, at the same time, should be informative to the extent of being able to show the utility of your product or service.conversion

Third, having too many CTA (call to action) on a single page is a nuisance for the customer. Trust me, it’s better to have just one main CTA and the rest should direct everything towards this one CTA.

Fourth, the “thappa” is very important, when it comes to internet. So, if you have say a particular logo (say of visa) on your site, you are considered to be a credible website. Because people believe in the “thappa” effect, therefore you need to get at least 2 to 3 credible thappas on your website in order to develop a sense of trust in the customers for the website.

Fifth, never be satisfied with your conversion rate. There is always a scope of improving it further. keep analyzing and keep testing the same which would result in conversion rate optimization (CRO).

If you can keep these little yet great things in your mind, then I am sure, you are going to love what you are doing, which will get reflected in increased conversions and in turn increased sales and ROI.

Source for Image: http://blog.statcounter.com/2008/07/conversion-update/