Connecto! Journey of a Start-Up

Every start up has its own share of fun and challenges. And so does, Connecto. If you are wondering, how it might have all begun, it was an idea and a desire to satisfy a need that made the founders of Connecto embark on this wonderful start-up journey.

A need that we all as consumers want to be satisfied, when it comes to website browsing and a need which makes us feel like being catered to by the very owners of the website, be it an e-commerce one or a blog.

The founders were quick to realize the gap in the services that needed to be filled and they went on to develop this wonderful customer engagement tool which allows the website owners to engage their customers in a more meaningful manner, sending customized messages, offering them to fill survey or feedback forms or even request for a call back.

Initially, it was difficult to convince the website owners about the effectiveness of the tool. With the belief that the founders had in their tool and in order to instill the same kind of belief among the website owners, the founders decided to offer this tool free for a month.

The proposition put forward by the IITian founders was that only if the website owner was convinced of the tool and only if the tool helped them get better conversions and ROI on their sites, would they discuss the terms and conditions of the tool.

It didn’t take long for the website owners to realize the power of this wonderful tool. Since then, the founders have received considerable acceptance for their tool.

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Those who have used it want to continue doing the same and those who haven’t been lucky enough to get a taste of the same, are eagerly looking forward to receiving the wonderful service provided by this wonderful tool.

Yes, the start-up has had its own set backs. Going around convincing the owners wasn’t easy. Yet, the founders stuck to their beliefs. Initially it was perplexing for the founders as to why the website owners weren’t able to understand the value addition that this tool brought along with itself.

The founders decided to change their approach and decided that they would offer their tool for free in order to overcome the barrier presented by the mindset of the website owners and a rigid approach towards conducting business.

What followed was extremely pleasing to see. The website owners backed by the wonderful results witnessed by them concerning their conversion rate and ROI, became open to the possibility of Connecto doing wonders for them.

Today, as we look back on the journey of this wonderful start-up, it has been a tremendous learning and eye-opening experience for the team.

What lies ahead are exciting times! With an intention to meet needs of the consumers and with an intention to partner the website owners and the various businesses around the World in their journey of growth and success, Connecto is all geared up to keep innovating and keep evolving their product/tool at the same time developing new ones.

Source for Image: http://www.inqbation.com/lean-startup-starting-a-business-in-reverse-order/

Connecto: The New Kid on the Block

I woke up this morning with a strange feeling of being wired up. No matter where I go, I tend to be surrounded by wires and signals running all over my being. Yes, you can call it by what ever name you want, be it the internet revolution or the IT revolution, the fact is that we all are living in a Matrix (taking the liberty of borrowing this word from the famous movie), wherein we can be tracked every moment where we are going, what we are doing, what intentions we might have and what behavior might be expected of us.

Whether it be walking on the road with our mobiles in our pockets or whether it be browsing the internet, we are being tracked for every movement we tend to make, be it the mouse on which we move our fingers or be it the smart phone which we might be using for browsing the internet or sending a message to our friends on whatsapp. 

If you are feeling that your lives have been intruded, well to certain extent yes. But as you might be aware that there are always two sides of a coin, one which you feel happy about and the other which you don’t really take great pride in, so is this very aspect of making our lives go digital.

Without going into the cons, as cons are in itself defined to be such by the impact that they are making and by the very nature of usage of the pros, let me try to focus on the pros of the same.

One thing is for sure, that our lives have become simpler. If you have any sort of doubt regarding this, let me cite a couple of examples which might leave you on the pro side of things.

Imagine the kind of hassle one had to go through while paying, say an electricity or a phone bill. How much effort was required when it came to booking a train ticket! How wonderful it is that we can now book a cab or a taxi using the wonderful facility of a phone or internet!

On part of the consumers, so far so good. Let me now talk about how this has altered the way businesses are being run and what impact it is having on the sales or generation of leads and ultimately the ROI, which indeed becomes the bottom line and can be a key determinant when it comes to existence or non-existence of an entity.

How wonderful would it be for an e-commerce company if they can have a software product or a tool wherein they can gauge how much time a customer is spending on a web page or a particular page and they in turn can pop-up customized message based on the intent and understanding of the need of the customer! For instance, a girl might be looking to buy a top (say) and then suddenly a pop-up message like, “hey, we have the most fashionable tops at lowest of prices, please click here.” or say, something like, “Do you need assistance in buying a top, please click here.”Connecto Blog

Won’t you feel wanted and catered to by this virtual sales person? And this indeed can go a long when it comes to acquiring and retaining a customer from the point of view of an e-commerce company.

This, I have cited for an e-commerce company in particular but can be made applicable to any other company, whether it be a broker looking to acquire leads, or be it a travel company like makemytrip.com which is on a constant endeavor to satisfy the customers’ thirst for choosing the best possible travel deals which fits in perfectly well with their budget.

And one such product/tool that does exactly what I have stated above is Connecto (http://www.connecto.io/). It can be called no less than a revolution in this world of digital marketing, wherein it can help the businesses understand their customers’ intent and buying behavior and in turn enables them to engage their customers in a more focused and customized manner, which ultimately shows up in increased sales and increased ROI (defined by the sales achieved per $ of money invested in digital marketing).

The wonderful thing about using this product is that you don’t really have to spend money like you would have spent, say on any social networking platform like the facebook or linkedin and even better is the ROI that you get by using the features offered by this product/tool.

My take on the product is:

If you are an e-Commerce company looking to increase your sales and customer base; if you are an NGO, trying to reach out to your investors or people in general;

if you are a property broker looking to generate more leads;

if you are a travel site looking to engage your customers in a better manner in order to increase your conversion rate;

if you are a blogger who wants to interact with your clientele which in this case happens to be the readers; or

if you are any person with any kind of presence on the internet in terms of having a website; you got to grab this opportunity of using this wonderful product which comes with an initial free trial period and then depending on the impact it is having on your businesses, you can decide to upgrade it or not. 

You just need to visit http://www.connecto.io/ and sign up for a call back and then the efficient customer service that these people have, will get in touch with you and will help you better your prospects of minting money. With excellent service, coupled with a team of programmers from  IIT Delhi, this seems to be the best bet when it comes to real time data analytics and constant and meaningful engagement with customers on a real time basis.

Source for Image: http://www.connecto.io/

e-Soch: Nothing but WWW

I am sure, by now, you know very well as to who Saty is. If not then surely you are going to find out now.

Yesterday, while having our usual conversation, Saty came up with one of the saddest news of his life. Yes! His internet connection had been marred by the thunder showers that had taken the city of Lucknow by surprise.

If you are wondering as to what’s the big deal in net not working, then you and me are on the same footing as this was precisely the question that I put to him. And as if I had opened the Pandora’s box, Saty indeed had his arsenal ready to be used on who else other than me:

Dude! Net is life. I feel so constrained when I am not on the net. As if the life seems to have come to a standstill. How many friends would be waiting for me to log on and solve their problems which they might be having with their girlfriends and I have got so used to solving them that I can’t but let them suffer without me even trying to help them out.

I am unable even to think about something. Every thought of mine comes from the net. I want to kill the BSNL people for having done this to me. They have brought me immense mental trauma and suffering. I am even thinking about filing an RTI for the same. Do you think it’s a good idea? And by the way, how much would it cost?” —–Saty

Well! The RTI won’t cost you much, but if you carry on like this, spending so much time on the computer, then for sure, you are going to have a hard time in the future.”—-Me

Why are you saying this? What’s wrong in spending time on net and interacting with people?“—-Saty

There is nothing wrong with interacting with people, but the question is for how long? To cite a few reasons as to why you shouldn’t do it: firstly, it is not worth wasting your time which can very well be used in constructive activities and even if you want to interact with your friends then also you don’t need to spend the whole day doing that; secondly, as many researchers have already found out, spending too much time on the net can not only make you addicted to the same but can also have drastic consequences for your health (e.g. eyes and neck); thirdly, you tend to start living in a virtual world of your own, away from the reality of life which is waiting to welcome you the moment you step out of your home. How can you be so naive about it?“—Me

Yaar, it’s not that I don’t know about these things. It is just that I have got too much addicted to it, and the moment I get up in the morning, there is a strong urge of me logging on to what you call the virtual world. People tend to know me here and give me importance for my nature and for the human being I am, where as in your real world, where materialistic success is the only reason why people might want to meet you, I think I am better off not making myself exposed to the same.“—-Saty

Hmm! I can understand what you mean. But for how long can you carry on doing like this? There will surely arrive some point when you will realize that enough is enough and that you need to get out of this addiction.“—-Me

May be, you are right. But for now I don’t want to think about what’s going to happen in the future. I prefer living in the current as the future makes me very nervous.“—-Saty

These were his last words before our conversation came to an abrupt end and I thought it not wise to carry on with the discussion. Firstly, because I, myself, didn’t have any answer to the perplexing riddle of the real World about the way it operates and secondly, because by arguing I would have made Saty more sad, sheerly because he too is aware of the consequences of what he is doing.

Though, it didn’t stop me pondering about an issue that is becoming more relevant in present day context. I have met people who think about nothing else but logging on. Their craving is so visible that they, at times, tend to ignore their bosses and their real World friends in order to being able to spend some time on the net.

It has also become an escape for those who are not able to do what they would have wanted to do in their lives and thus have decided to abandon the real World altogether. It has also evolved as a refuge for single mothers, or widowers, who are not able to overcome their losses and the societal consequences resulting from the same.

Indeed, our thought processes are increasingly becoming dependant on the very revolution that Tim Berner Lee would have thought to bring in this world by inventing WWW.

I know that this phenomenon is not going to dissipate in the near future and is here to stay. I just hope that people can extract all the positives from this phenomenon and can prevent any harm from occuring to them, as you know that there are always two sides of a coin and one side is never right.

Source for Image: http://www.guardian.co.uk/environment/blog/2011/oct/18/battle-dot-eco, http://www.rediff.com/business/slide-show/slide-show-1-how-internet-is-creating-jobs-worldwide/20110527.htm, http://theinternet11.blogspot.in/