Lap-topping the Baggage!

The inspiration for this post, I draw from the new platforms like Facebook, Whatsapp, LinkedIn etc. which have become a place for putting across to the world, one’s accomplishments,

Be it parents posting it on behalf of their intellectual kids,

or

Be it the professionals who are awarded for their hard work.

From childhood, parents inspire or force (at times) their kid to become the best in academics/sports/anything and everything, to which a kid might have varied reaction, depending on factors like:

The state of mind kid has, at that point of time, under the influence of his/her peer group, more so.

Whatever be the reason, most feel the baggage of parents’ and society’s expectations in their growing up years,

What a pity! Considering the most beautiful days of one’s life is lost in chasing fulfilment of expectations.

Once, the kid grows up, the baggage shifts to becoming the best in whatever field of study, he/she manages to pursue,

More so because of the perceived nature of the college than his/her interest, which in any case, he/she hadn’t had the time to ponder over;

Too busy was he/she bearing the baggage!

Entering the professional world, literally puts that baggage in the form of laptop bags that most professionals seem to carry around in today’s world, having implications for one’s health,

Leave alone the mental torture one has to go through, sheerly because most don’t like the work that they happen to be doing,

And aren’t able to justify how this work is bringing about an impact to others’ lives, that being the derivative of highest level of satisfaction that one draws.

Top this with the pollution, traffic etc. in the city, and what you picture is a person, moving around with his baggage all over the city,

Not knowing why the hell is one doing so!

Money, which was more a matter of survival than accumulation, has become the basis of life for most of us, having all the negative consequences for us day-in-day-out,

Yet, we tend to stick to it, because of the fear and an inability to answer: what if we don’t have what we have?

Is there a way out?

baggage

Well, yes if you want to find a way out!

One needs to understand the difference between survival aspiration and accumulation aspiration. 

The former fits in well with the concept of maintain a good physical and mental health, allowing one to contribute to well being of others,

Whereas the second, leads to a path of disaster and chaos for oneself as well as the others.

Once that understanding is there, one wouldn’t be thinking of carrying all the baggage that one proudly carries in today’s world,

And justifies the same, labelling it as his/her ability to multitask.

The only question is whether one is prepared to change the very way one perceives things.

Are you?

Source for the Image: https://brandimpact.wordpress.com/2012/05/15/words-with-baggage/

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Connecto: The New Kid on the Block

I woke up this morning with a strange feeling of being wired up. No matter where I go, I tend to be surrounded by wires and signals running all over my being. Yes, you can call it by what ever name you want, be it the internet revolution or the IT revolution, the fact is that we all are living in a Matrix (taking the liberty of borrowing this word from the famous movie), wherein we can be tracked every moment where we are going, what we are doing, what intentions we might have and what behavior might be expected of us.

Whether it be walking on the road with our mobiles in our pockets or whether it be browsing the internet, we are being tracked for every movement we tend to make, be it the mouse on which we move our fingers or be it the smart phone which we might be using for browsing the internet or sending a message to our friends on whatsapp. 

If you are feeling that your lives have been intruded, well to certain extent yes. But as you might be aware that there are always two sides of a coin, one which you feel happy about and the other which you don’t really take great pride in, so is this very aspect of making our lives go digital.

Without going into the cons, as cons are in itself defined to be such by the impact that they are making and by the very nature of usage of the pros, let me try to focus on the pros of the same.

One thing is for sure, that our lives have become simpler. If you have any sort of doubt regarding this, let me cite a couple of examples which might leave you on the pro side of things.

Imagine the kind of hassle one had to go through while paying, say an electricity or a phone bill. How much effort was required when it came to booking a train ticket! How wonderful it is that we can now book a cab or a taxi using the wonderful facility of a phone or internet!

On part of the consumers, so far so good. Let me now talk about how this has altered the way businesses are being run and what impact it is having on the sales or generation of leads and ultimately the ROI, which indeed becomes the bottom line and can be a key determinant when it comes to existence or non-existence of an entity.

How wonderful would it be for an e-commerce company if they can have a software product or a tool wherein they can gauge how much time a customer is spending on a web page or a particular page and they in turn can pop-up customized message based on the intent and understanding of the need of the customer! For instance, a girl might be looking to buy a top (say) and then suddenly a pop-up message like, “hey, we have the most fashionable tops at lowest of prices, please click here.” or say, something like, “Do you need assistance in buying a top, please click here.”Connecto Blog

Won’t you feel wanted and catered to by this virtual sales person? And this indeed can go a long when it comes to acquiring and retaining a customer from the point of view of an e-commerce company.

This, I have cited for an e-commerce company in particular but can be made applicable to any other company, whether it be a broker looking to acquire leads, or be it a travel company like makemytrip.com which is on a constant endeavor to satisfy the customers’ thirst for choosing the best possible travel deals which fits in perfectly well with their budget.

And one such product/tool that does exactly what I have stated above is Connecto (http://www.connecto.io/). It can be called no less than a revolution in this world of digital marketing, wherein it can help the businesses understand their customers’ intent and buying behavior and in turn enables them to engage their customers in a more focused and customized manner, which ultimately shows up in increased sales and increased ROI (defined by the sales achieved per $ of money invested in digital marketing).

The wonderful thing about using this product is that you don’t really have to spend money like you would have spent, say on any social networking platform like the facebook or linkedin and even better is the ROI that you get by using the features offered by this product/tool.

My take on the product is:

If you are an e-Commerce company looking to increase your sales and customer base; if you are an NGO, trying to reach out to your investors or people in general;

if you are a property broker looking to generate more leads;

if you are a travel site looking to engage your customers in a better manner in order to increase your conversion rate;

if you are a blogger who wants to interact with your clientele which in this case happens to be the readers; or

if you are any person with any kind of presence on the internet in terms of having a website; you got to grab this opportunity of using this wonderful product which comes with an initial free trial period and then depending on the impact it is having on your businesses, you can decide to upgrade it or not. 

You just need to visit http://www.connecto.io/ and sign up for a call back and then the efficient customer service that these people have, will get in touch with you and will help you better your prospects of minting money. With excellent service, coupled with a team of programmers from  IIT Delhi, this seems to be the best bet when it comes to real time data analytics and constant and meaningful engagement with customers on a real time basis.

Source for Image: http://www.connecto.io/