Waah Taj Waah!

Came across a social media post yesterday by thebetterindia,

Which spoke about how Taj group of hotels has been able to imbibe “atithi devo bhava” as one of its core value.

Must admit that I have had wonderful experiences while staying with Taj in different cities.

But my first impression was certainly a disaster.

Year 2003,

Us, a group of badminton team mates representing IIT Kanpur had gone to play inter IIT sports meet in IIT Bombay,

Most of us were visiting Mumbai for the first time in our lives,

And guess what, Gateway of India was on our list of places to visit,

Right opposite stood the Taj Mahal Palace, a beautiful architecture matching the grace that Gateway of India had to offer,

Afternoon, we all felt hungry and decided to have a rendezvous with The Taj.

Considering, it was a first for most of us who had been to a 5-star hotel,

We were really looking forward to it,

I still remember, it was 1:30 pm,

Having heard so much about the hotel from who’s who of society,

When the four of us decided to have a walk-in,

By the way, we were wearing casual sports t-shirts on the day,

Might have looked a bit shabby as well!

As we approached the entrance,

The big man, durbaan (doorman), a sardar ji,

Waved his hand,

As if ordering us to move aside and give way to a guy who had just stepped out of a beautiful BMW, to let him enter first,

In his same rude mannerism, he asked,

What’s the purpose of your visit?”

Oh, we are students and have heard so much about Taj that we thought we will give a visit”, one of my friends spoke in an excited tone.

You cannot enter like this”, he spoke back.

“How can we enter then if not like this?“, all of us wondered what kind of privilege would require us to enter the hotel.

Let me do my work, you cannot enter”, he seemed to have no reason for what so ever for not letting us enter.

We all thought there was no point arguing and we left.

They say, first impressions are the last impressions.

Well, not so, at least in my case,

Because every time I visited thereafter, I was impressed by the hospitality,

Though would certainly want to speak about few lessons that I learnt on the day,

Whether it’s a good thing or a bad one,

Limited in her ways, society perceives you by the way you dress on most occasions,

Some of us might say, that we don’t care,

It’s a choice, to each their own, how one wants to dress,

yet

Society will have her own means of developing her perception.

At the same time, don’t judge a book by its cover!

and

A customer never forgets his/her first experience.

Two,

I know Taj is extremely proud of its core values,

Yet, a failure to be able to percolate these same values to each and every employee results in such bad customer experiences,

Which surely affects brand loyalty to begin with,

and

A bad word of mouth for the concerned.

Hence, extremely important, how and what each and everyone in a company communicates to her stakeholders,

Which in turn means having a fantastic mechanism of hiring and acculturation.

Third,

Nothing is so called perfect in this world,

As a startup founder or as CEO of a big company, if one gets entangled in the fame and adulation,

One tends to drift away from his/her core purpose,

As, there is always scope for improvement.

Considering Taj and the likes of Marriott, Leela etc. are the go to hotels for who’s who of our society in any case,

The General Managers and the senior leaders of their properties may want to take a cue,

When it comes to ensuring wonderful experiences for their clients and customers.

Source for the image: https://www.tripadvisor.com/Hotel_Review-g304554-d302179-Reviews-The_Taj_Mahal_Palace-Mumbai_Maharashtra.html, https://www.linkedin.com/pulse/dont-judge-book-its-cover-eliot-clarke

The Virtual Salesperson

Too much text to read can be so boring. And if you happen to be on a website with lot of content on it, then it is a given that you will get bored to the extent of exiting the website page.

How wonderful it would be if someone comes up to you and says, “Do you need any help? What are you looking for?”

The entire idea of establishing yourself online and using the wonderful features that IT presents, is to be able to do things conveniently and efficiently.

And if this were to be marred by the complexity and density of the content on the website, the entire purpose might be defeated.

But what can you do as a website owner? You surely have lots and lots of information to share to your prospective customers. You want to show every little detail that your service or product has to offer.

You want your offers and deals to be shown to your prospective customers whenever they visit your site. You want to know how they might find your website or your service. You also want to know their opinions.

Now, if there is a product in the market, that does just what you want and that too in a manner in which your customers don’t feel intruded, then won’t you be eager enough to explore the same.

Won’t you want an option wherein a product or what we can hence forth refer to as a virtual salesperson comes on board and caters to your prospective customers on your website.

Sounds interesting? If it does, then why not visit our site http://www.connecto.io and give us a chance to let you explore the wonderful product that we offer, which does all of the above that I have mentioned in this blog post.

So, what are you waiting for? Come on our website or give us a call @ +91-9794542565 and get to know what difference this product can make to your turnover and conversions on your website.

The ConnectO team will be eagerly looking forward to hearing from you. Let us join hands in enabling you to become best at what you do.

Connecto: The New Kid on the Block

I woke up this morning with a strange feeling of being wired up. No matter where I go, I tend to be surrounded by wires and signals running all over my being. Yes, you can call it by what ever name you want, be it the internet revolution or the IT revolution, the fact is that we all are living in a Matrix (taking the liberty of borrowing this word from the famous movie), wherein we can be tracked every moment where we are going, what we are doing, what intentions we might have and what behavior might be expected of us.

Whether it be walking on the road with our mobiles in our pockets or whether it be browsing the internet, we are being tracked for every movement we tend to make, be it the mouse on which we move our fingers or be it the smart phone which we might be using for browsing the internet or sending a message to our friends on whatsapp. 

If you are feeling that your lives have been intruded, well to certain extent yes. But as you might be aware that there are always two sides of a coin, one which you feel happy about and the other which you don’t really take great pride in, so is this very aspect of making our lives go digital.

Without going into the cons, as cons are in itself defined to be such by the impact that they are making and by the very nature of usage of the pros, let me try to focus on the pros of the same.

One thing is for sure, that our lives have become simpler. If you have any sort of doubt regarding this, let me cite a couple of examples which might leave you on the pro side of things.

Imagine the kind of hassle one had to go through while paying, say an electricity or a phone bill. How much effort was required when it came to booking a train ticket! How wonderful it is that we can now book a cab or a taxi using the wonderful facility of a phone or internet!

On part of the consumers, so far so good. Let me now talk about how this has altered the way businesses are being run and what impact it is having on the sales or generation of leads and ultimately the ROI, which indeed becomes the bottom line and can be a key determinant when it comes to existence or non-existence of an entity.

How wonderful would it be for an e-commerce company if they can have a software product or a tool wherein they can gauge how much time a customer is spending on a web page or a particular page and they in turn can pop-up customized message based on the intent and understanding of the need of the customer! For instance, a girl might be looking to buy a top (say) and then suddenly a pop-up message like, “hey, we have the most fashionable tops at lowest of prices, please click here.” or say, something like, “Do you need assistance in buying a top, please click here.”Connecto Blog

Won’t you feel wanted and catered to by this virtual sales person? And this indeed can go a long when it comes to acquiring and retaining a customer from the point of view of an e-commerce company.

This, I have cited for an e-commerce company in particular but can be made applicable to any other company, whether it be a broker looking to acquire leads, or be it a travel company like makemytrip.com which is on a constant endeavor to satisfy the customers’ thirst for choosing the best possible travel deals which fits in perfectly well with their budget.

And one such product/tool that does exactly what I have stated above is Connecto (http://www.connecto.io/). It can be called no less than a revolution in this world of digital marketing, wherein it can help the businesses understand their customers’ intent and buying behavior and in turn enables them to engage their customers in a more focused and customized manner, which ultimately shows up in increased sales and increased ROI (defined by the sales achieved per $ of money invested in digital marketing).

The wonderful thing about using this product is that you don’t really have to spend money like you would have spent, say on any social networking platform like the facebook or linkedin and even better is the ROI that you get by using the features offered by this product/tool.

My take on the product is:

If you are an e-Commerce company looking to increase your sales and customer base; if you are an NGO, trying to reach out to your investors or people in general;

if you are a property broker looking to generate more leads;

if you are a travel site looking to engage your customers in a better manner in order to increase your conversion rate;

if you are a blogger who wants to interact with your clientele which in this case happens to be the readers; or

if you are any person with any kind of presence on the internet in terms of having a website; you got to grab this opportunity of using this wonderful product which comes with an initial free trial period and then depending on the impact it is having on your businesses, you can decide to upgrade it or not. 

You just need to visit http://www.connecto.io/ and sign up for a call back and then the efficient customer service that these people have, will get in touch with you and will help you better your prospects of minting money. With excellent service, coupled with a team of programmers from  IIT Delhi, this seems to be the best bet when it comes to real time data analytics and constant and meaningful engagement with customers on a real time basis.

Source for Image: http://www.connecto.io/