10M Fetish!

10M fetish

It all began with the emergence of markets,

where we would go daily or every alternate day to get what we needed in life,

Someone smart enough thought why not make it more convenient and get stuff delivered at home,

Someone smarter came and thought about a one day delivery would be super cool…

Came down to the likes of pizza hut, dominos, and now pickily who would get that same stuff delivered in 30 mins…

And then came the genius, Zepto, with a 10 min proposition,

10 mins, crazy, right!

You know what’s crazier,

The delivery boy driving for his life to deliver that thing in 10 mins,

Manoeuvring on the broken roads,

Avoiding craters on the road,

Endangering not only their lives but of the people driving alongside them,

For

If he were not able to deliver on time,

He would get shouted at by the customer to begin with,

And

Would be penalised for not having performed his duty on time by the company,

Guys,

Can’t we let go of our 10 mins fetish and start acting in a bit more sensible manner?

Can we stop treating this as a differentiator among startups?

Choice is ours,

Make a wise one, before it gets too late!

Source for the image: https://kalingatv.com/state/food-delivery-boy-in-bhubaneswar-tests-positive-for-covid19/

At-Ti-Tu-Dine!

A disclaimer right away for this post:

Might have an inherent bias!

If you are wondering what am referring to,

Let me throw few names at you:

Ajeet Singh Kushwaha, Shweta Dasgupta, Saurabh Saxena, Anirudh Syal, Tushar Garg, Vivek Joshi, Jitendra Singh;

What do you think they have in common?

Successful in life, Yes!

Founders, VPs, Directors etc. Yes!

Worked hard at one point of time to become IITians, Yes!

Let me also throw few other names at you:

Ritu Ashar, Atul Satija, Sarita Raichura, Sangeeta Beri, Buta Singh, Parvati Matkate, Zaheer Adenwala, Rahul Varma,

Successful in life, Yes!

Founders, VPs, Directors etc. Yes!

IITians or not,

IIMians or not,

ISBians or not,

Harvardians or not,

Stanfordians or not,

or

Whatever IANS or not,

If you want to emulate the journey and derive inspiration,

or

Somewhat be like the folks similar to the ones mentioned above,

What matters in life is to have the right kind of ATTITUDE towards:

The very concept of success to begin with,

The near and dear ones in life,

A cause that draws you to put all in and work hard,

That routine that you follow day-in-day out to accomplish that very thing,

and

That dire need and responsibility to make a contribution in and give back to the society,

Which, by the way, has contributed immensely in making us who we are today!

Source for the image: https://forbesbooks.com/can-one-bad-attitude-destroy-your-team/, https://www.purewow.com/wellness/positive-mental-attitude