The Idiot Box, as they call it, is no more an idiot box. It has something which even the movies don’t have, the large number of audience day-in-day-out who are very loyal to it and will not betray it at any cost.
Yesterday, even Anna Hazare couldn’t stop himself from coming to the singing show Sa Re Ga Ma, for promoting his fight against corruption and reaching out to the people at the same time. It is an astute move from an experienced person like Anna Hazare and is indeed a very good strategy of making the people aware about the pros and cons of the Lokpal Bill that their side (the activist) is promoting.
With increase in the population of India, especially in the middle income group, the number of viewers for television are all set to increase manifold. And with this phenomenon taking place, the television is all set to become an even stronger medium of reaching out to the people.
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